Behind Every Viral Moment is a Family
I’ve been watching all the posts, memes, and comments about that Coldplay concert moment. Like many of you, I’ve felt a mix of emotions. But mostly, I’ve felt unsettled.
It reminded me of something my former boss, Grant, used to say:
“We sell on our strengths, not on others’ weaknesses.”
In a world where storytelling travels fast and reputations are often shaped by snapshots, it’s easy to forget that behind every viral post is a family. A spouse or even a child. There is a deeply human story behind that post.
According to Psychology Today, 53.5% of affairs happen with close personal friends. Another 29.4% occur with neighbours or long-term acquaintances. Why? Because we’re wired for connection. When we go through difficult times, we turn to those we trust. It’s no surprise that workplace affairs also happen. It is where colleagues often see our stress, our wins, and our vulnerability.
Postpartum depression is another season where many relationships are tested. I know this strain from personal experience. It’s a time when a spouse may feel isolated or unseen. When men struggle with testosterone drops and not beable to connect with their spouse. That’s why I always valued how Grant structured company culture. He made space for family. Our Friday drinks included partners. Incentives were never just about the employee. He used to say, “If we can’t afford to bring spouses, we’re not going.” Because behind every strong performer is often a stronger support system.
We tell our children not to gossip. But how many posts are just gossip in digital form?
How does that model leadership?
What does it teach the next generation about how we treat one another when the spotlight is hot and the pressure is high?
We talk about trust. Integrity. Legacy. But how often do we practice them with intention?
That’s what inspired me to create my Storytelling Through Pictures workshop. It’s not just about capturing flattering headshots. It’s about aligning your visuals with your values and building a brand that reflects your character.
As a professional speaker and motivational speaker, I offer this session at leadership conferences, team-building events, and speaker training days. If you’re serious about telling a story that honours your legacy both online and offline, then DM me for more details.
Until then, here are four things to reflect on the next time you post or comment:
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Does this image or story align with my core values?
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What will people assume about my brand from this?
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Am I building on my strengths or spotlighting someone else’s fall?
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Would I be proud for my spouse or child to see this?
Legacy is not built in the big moments. It’s built in the quiet ones. In the comments, we leave. The images we share. And the grace we extend.
Let’s tell better stories.
Let’s lead with integrity.Let’s build legacies worth remembering.
Kim Vermaak is an author, book coach and publishing strategist who helps thought leaders turn their expertise into powerful books that build their legacy. As the host of the Write Learn and Earn Show and a dynamic speaker, she empowers coaches, speakers, and leaders to overcome imposter syndrome, master personal branding, and share their stories with confidence.
With over 20 years of experience in marketing and publishing, Kim delivers engaging keynotes and workshops on storytelling, book marketing and the mindset shifts needed for success. She is passionate about mental health, helping high-achievers navigate self-doubt, and unlocking their true potential through writing and public speaking.
